”
The Boar’s Head brand was an obvious choice for us when we opened Kelly’s Market and Deli. We wanted to use high quality ingredients for our sandwiches and offer premium sliced meats and cheeses to our customers. Along with the service deli products, we appreciate Highland’s broad selection of packaged salamis, cheeses, dips and condiments that are a great fit for our store.
Highland Provisions makes it very easy to do business with them. The quality of their service matches the quality of their products, allowing us to receive multiple next-day deliveries every week – something the broad line distributors don’t offer to markets of our size. Our sales rep always has additional inventory on his truck, which helps us catch any products we may have missed on our order and see new products that may be of interest to us.
The Highland team has helped us increase our deli business by consulting on new sandwich ideas and offering promotional discounts that we can pass along to our customers”
Sean Crotty | Kelly’s Deli
Key Characteristics
Small footprint/small kitchen | limited but unique product selection | urban | gourmet
high touch service | wine/craft beers is often a significant part of the business
Deli focused on prepared foods | little to no service case business (meats/cheese by the LB)
Buyer Profile (Owner/Operator)
Owner/operator or a key manager (someone who is emotionally vested in the success of the operation).
Product Decision Criteria
- I need high quality products. Price is still important, but not if I sacrifice quality.
- I need products that differentiate me from grocery.
- I’m not a warehouse. Space is at a premium, so I have to buy SMART.
- I want to deal with a real-live person; someone who understands my business.
Most Common Usages Of Boar’s Head Products
Bulk Meat | Bulk Cheese | Charcuterie/Dry Cured | Gourmet Cheese | PC Cheese | Snacks | Hummus
Why Boar’s Head Brand Is Right For Me?
Okay, so let’s unpack this a little: Yes, Boar’s Head Brand is amazingly successful in the premium grocery space (premium grocery = premium customers). It’s likely that many of your customers are already our customers. They know us, and they know our products (in fact you yourself probably buy our products), and, they have a tremendous amount of trust in our Brand.
Your Market can leverage our Brand to create trust among our shared customers. That trust is important when your operation needs to drive and justify a higher retail price point (which it does). And, given the wide assortment of products that the Boar’s Head Brand manufactures, and the branding support we provide , you can still differentiate yourself from grocery through dynamic displays, unique prepared food alternatives, and of course customer service.
I want more information about Boar’s Head.
