“I personally love getting on the truck and exploring new and unique products. If it was not for that jobber truck, I never would have thought about using the Bold Madrasala Curry Chicken Breast, which is now used in our newest Curried Chicken Salad.”
Steve McEntyre | McEntyre’s Bakery
Key Characteristics
Significant product selection | organized by department groups | shoppers use shopping carts verses the carry basket. Often the deli is organized into multiple categories including service case, made-to-order sandwiches, grab-and-go sandwiches, and retail products.
Buyer Profile (Owner/Operator)
Most often we work with the deli manager on weekly basis to determine inventory needs, specials, etc.
Product Decision Criteria
- I need a high-powered retail Brand that’s going to help drive traffic to the deli.
- I need to be able to compete with the big stores. No other Brand will do.
- I need something beyond just good product. I need a full-on retail service program designed to help my manage and grow the deli category.
Most Common Usages Of Boar’s Head Products
Bulk Meat | Bulk Cheese | Bacon | Soups | Sandwich Wraps | Wet Salads | Shredded Cheese | Condiments Beverage | Desserts
Why Boar’s Head Brand Is Right For Me?
Hello, you beautiful independent grocer you! That’s right, we’re talking to you. Listen, our Brand has been at the forefront of grocery deli sales, service, and innovation for a long time now. And we can bring all of that knowledge and experience to your operation, and your deli team. Our contributions go well beyond great product. Plus, there are lot of other products, tools, and offering that we can leverage to help differentiate your operation from the chain grocers.
How Can Highland Provisions Co. Help Me?
Here’s what we bring to the table:
- Account Management – Our account managers visit each account once (or more) per week. Each visit we: check product dates, write up a close-dated product sheet, conduct physical inventory, and consult and suggest an order to the Deli Manager. We also monitor/evaluate deli cleanliness, service levels, and the condition of POP/POS materials.
- No Order Minimums/ Break Cases – We do not have order minimums and we do break cases. Our goal is to help our partners maximize sales, while controlling inventory expense and carry over. This process improves cash flow and most importantly ensures product freshness (it’s part of our Brand promise).
- Full Service Delivery – We do much more than drop and run. When will deliver product we will put away and fully rotate all deli product, which allows our partner’s deli managers to focus on customers.
- Grand Opening & Selling Events – We fully support Grand Opening events with product sampling specialists, as well as a behind the counter training support. Additionally we can provide ongoing event services if there is something specific that a retail partner wants to promote to their customers.
- Prepared Foods Menu Development – Boar’s Head has hundreds of prepared foods sandwich/salad/platter recipes that can be leveraged in your Made-To-Order and/or Grab & Go program. Additionally we have packaging options to brand these menu items.
- Branding – We provide Branded signage and POS/POP materials free of charge.
- Reporting – We can provide monthly tonnage growth reports, which is helpful in charting inventory vs. sales growth. We always want to ensure that inventory growth does not surpass sales growth, thus inverting cash flow.
